Attack of the Show, X-Play Cancelled by G4 for Rebranding. Attack of the Show and X-Play have been officially cancelled by the G4 TV network and will end in December 2012. The two cancellations are part of G4’s planned rebranding (written about here: G4TV Rebranded in 2013, More Commercial, GQ, Less Geek) that will begin taking place in 2013 as it endeavours to attract a new upscale audience thus attracting better, higher paying advertisers. Attack of the Show and X-Play have no place in this strategy.
What I do not understand is why NBCUniversal does not: a.) start a new channel for the GQ-centric entertainment and demographic they are trying to attract, b.) start a new channel to house TV shows like Attack of the Show and X-Play, or c.) sell Attack of the Show and X-Play to another network. Why cancel them?
More on the fate of Attack of the Show and X-Play:
Each will continue to air new episodes through December, including tributes with returning hosts, guests and more, leading up to their series finales.
Leading up to their finales, viewer favorite episodes and segments will be peppered in along with tributes and more. Some of the expected shows include “Attack of the Show‘s 2007 iPhone coverage and their first Comic-Con show that aired live from the convention floor in 2006. X-Play will recap some of its past coverage from the floor of the E3 convention.
From G4 Media general manager Adam Stotsky:
Attack of the Show and X-Play have been important for G4, and we want to acknowledge the creative people who have helped inspire and showcase the phenomenon of gamer culture. With more than 3,000 episodes aired between them, we have more than enough great material to honor these innovators and their amazing contributions as we bring both shows to a close.
On the history of Attack of the Show and X-Play:
Attack of the Show premiered on G4 in March 2005 and has aired more than 1700 episodes. X-Play started on TechTV in April 2003 and has aired around 1,300 episodes.
On the fate of G4:
One rumored network name is “G4Men” and they say some of the less gamer specific shows, like Bomb Patrol: Afghanistan might remain. They also might acquire shows featuring Anthony Bourdain and Aziz Ansari. That’s all rumored at the moment.
How do you fill about these cancellations? I think they are asinine.