Box Office: March 17, 2008

Dr. Seuss, a family house-hold name, propelled the children’s movie Dr. Seuss’s Horton Hears a Who to the number one spot this weekend with $45.1 Million. All hail The Seuss and the power of children’s films on the Box Office. Last weeks’ number one film, 10,000 BC, dropped 54.2% of its audience (I really didn’t see that coming) from last week while earning $16.4 Million. The generic film with a hot chick (Amber Heard) thrown in, Never Back Down, premiered in third place with $8.6 Million. Since the film only cost $20 Million to make (this doesn’t include marketing costs) it should make back most of its budget before its theater run ends. College Road Trip was number four with $7.8 Million and dropped $42.0% of its audience. Vantage Point made another $5.3 Million showing in 402 less theaters than last week for the number five spot and dropped 26.6% of its audience. Number six was The Bank Job with $4.9 Million. The last major premiere of the week, Doomsday, opened in seventh place with $4.7 Million. This is a surprise. I thought Doomsday would at least have premiered in the top five before dropping like a rock. Oh well. Semi-Pro was number eight with $3 Million; The Other Boleyn Girl was number nine with $2.9 Million and The Spiderwick Chronicles rounded out the top ten with a take of $2.39 Million this weekend. And let’s not forget Juno which took in another $1.2 Million for a total of $139.8 Million. One or two more weeks and the indie film that cost $6.5 Million will have made $140 Million domestically.

Source: Box Office Mojo