Film Term of the Week

Film Term of the Week: Pitch

Film Crew


1. a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or director to a producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay.

“Pitch” is a contraction of the phrase “sales pitch”. A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project. Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker’s project, such as a plot synopsis and budgeting values.

Source: Wikipedia


About the author

Rollo Tomasi

A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He has also created and Trending

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