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Film Term of the Week

Film Term of the Week: Test Screening

Photo of Rollo Tomasi Rollo Tomasi Follow on X September 9, 2013Last Updated: September 9, 2013

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Test Screening

1. A test screening is a preview screening of a movie or television show before its general release in order to gauge audience reaction. Preview audiences are selected from a cross-section of the population, and are usually asked to complete a questionnaire or provide feedback in some form. Harold Lloyd is credited with inventing the concept, having used it as early as 1928.

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Source: Wikipedia

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Photo of Rollo Tomasi Rollo Tomasi Follow on X September 9, 2013Last Updated: September 9, 2013
Photo of Rollo Tomasi

Rollo Tomasi

Rollo Tomasi is a Connecticut-based film critic, TV show critic, news, and editorial writer. He will have a MFA in Creative Writing from Columbia University in 2025. Rollo has written over 700 film, TV show, short film, Blu-ray, and 4K-Ultra reviews. His reviews are published in IMDb's External Reviews and in Google News. Previously you could find his work at Empire Movies, Blogcritics, and AltFilmGuide. Now you can find his work at FilmBook.
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