Film Term of the Week

Film Term of the Week: Test Screening

Film Crew

Test Screening

1. A test screening is a preview screening of a movie or television show before its general release in order to gauge audience reaction. Preview audiences are selected from a cross-section of the population, and are usually asked to complete a questionnaire or provide feedback in some form. Harold Lloyd is credited with inventing the concept, having used it as early as 1928.

Source: Wikipedia

 

About the author

Rollo Tomasi

A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He has also created ProMovieBlogger.com and Trending Awards.com.

Mega Menu

Send this to friend