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G4TV Rebranded in 2013, More Commercial, GQ, Less Geek

G4TV Logo

G4 Rebranded in 2013. NBCUniversal‘s G4 TV will be rebranded in 2013 to be a more targeted, commercial television channel. NBCUniversal wants the channel aimed at a high-end audience, garnering higher paying advertisers for the 60 million homes G4 airs in.

This move might mean less geek originated programming for G4TV, an audience not entirely mainstream and hard to target versus more traditional programming (whatever that means) and a like-wise audience.

I do not know if this is a mere cosmetic rebranding or a content rebranding like MTV underwent when they moved away from music videos to reality TV shows.

On the change, which “could involve a name change and take G4 in a direction reminiscent of GQ, the magazine for the “modern male” whose interests span beyond the dorm room or messy bachelor pad. The guy-centric net is mulling a more sophisticated look while remaining true to its tech and vid game roots.”

The G4TV logo:

 G4TV Logo

G4TV logo

That could mean a move away from “the videogame/movie/music centric channel which started in 2002 [and which] long had a strangle hold on the geek TV demo”.

I couldn’t imagine NBCUniversal getting rid of TV shows like Attack of the Show but stranger things have happened. There is also its yearly E3 and its Comic-Con coverage and X-Play. All may not fit in with the new aesthetic the rebranding may  try to foster.

What has always set G4 TV apart is that it is cool and interesting, a place you wanted to work and be apart of if you could. It seemed to be run by people that thought the same way you did. All of that may be changing.

What are your thoughts on the rebranding of G4 TV?

Source: Variety, Slashfilm


About the author

Rollo Tomasi

A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He has also created and Trending

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