Interstellar TV Spot, Google Alliance, and Theater Operator Reactions. Christopher Nolan‘s Interstellar (2014) TV Commercial 7, details of Interstellar and Google’s collaboration have been released along with news of some theater operators’ reaction to the film’s early release.
On the Interstellar and Google’s collaboration:
Google and Paramount are teaming on a groundbreaking multi-platform partnership for Christopher Nolan‘s “Interstellar” that will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube.
The partnership launched with the Interstellar Space Hub, a first-ever digital initiative supporting a film on a Google domain at g.co/interstellar.
As the official website for the film, the Interstellar Space Hub features a Space Hunt content discovery feature as well as links to a Solar System Builder app available via Google Play.
Nolan is working with Google to deliver information about the various film format experiences provided by movie exhibitors. This initiative will provide audiences with in-depth information about the distinctions between 70mm, 35mm, 70mm IMAX film and digital projection, as well as 4k digital and digital motion picture viewing.
After audiences have seen the film, they will be encouraged to offer feedback directly to Paramount via the Interstellar Space Hub.
The companies will also collaborate on a Time Capsule project that compiles user-generated content into a short film that will showcase and capture the magic of the current human experience on Earth. This project, curated by Google Play and Nolan, will be available early next year.
Additionally, the “Interstellar” cast will participate in a live Google+ Hangout on Air to talk directly with fans about the film’s release. In mid-October, Google for Education will deliver its first-ever, movie-themed lesson plans, exciting students at thousands of schools across the country about the math and science that served as the inspiration for the film.
On the upset theater operators (those without 35mm and 70mm projectors):
A lot of cinemas are bringing in film projectors so that they can be a part of this. They are literally going back to older technology so that they can get a print of the film to show. Of course, some theaters can’t afford to do that, like a small chain called Spotlight Theaters. Joe Paletta, CEO and founder of Spotlight said,
“This devalues what we’ve done. I can’t afford to get the projectors out of the warehouse for two days, and I don’t even have anyone to operate them.”
We previously published these Interstellar articles:
Interstellar stars Casey Affleck, Michael Caine, Topher Grace, Mackenzie Foy, John Lithgow, Matthew McConaughey, Jessica Chastain, Anne Hathaway, Wes Bentley, Ellen Burstyn, David Oyelowo, Bill Irwin, Elyes Gabel, Timothée Chalamet, and David Gyasi.
Interstellar‘s plot synopsis: “A group of explorers make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage…The story takes place years after Earth’s climate has changed, making it impossible to grow enough crops to sustain the world’s population. This prompts a small team of explorers to enter a newly discovered wormhole in an attempt to find fresh land for cultivation.”
Watch the Interstellar TV commercial 7 and leave your thoughts on it and the Google collaboration below in the comments section. For more Interstellar photos, videos, and information, visit our Interstellar Page, our Movie Trailer Google+ Page, our Movie Trailer Facebook Page, subscribe to us by Email, “follow” us on Twitter, Tumblr, Google+, or “like” us on Facebook. Interstellar will be released in US theaters through Paramount Pictures on November 4, 2014.