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Netflix and CW Strike Licensing Deal

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Netflix and CW Strike Licensing Deal. On Thursday, the CBS Corp. and Warner Bros. Television Group’s CW confirmed a four-year licensing deal with Netflix. This will allow Netflix to stream previous seasons of several of the CW’s series like, Ringer, Hart of Dixie, The Secret Circle, The Vampire Diaries, Gossip Girl, 90210, One Tree Hill, and Nikita. The programming will include the eight dramas that are featured on the CW’s fall 2011 schedule. Time Warner has struck its biggest deal with an online service to license it’s online content. The specific details of the deal were not disclosed, however, CNBC reports that the deal was worth $1 billion dollars. Jeffrey L. Bewkes, the chief executive office at Time Warner, eventually “warmed-up” to Netflix streaming business and set an established method for monetizing the streaming content not only with Netflix–but with the other online streaming services (i.e. Hulu Plus and Amazon Prime).

“Our rules included bypassing the quick and easy money,” Mr. Bewkes said in an interview on Thursday. “We established a strategy to responsibly work with Netflix.”

The CW television network was established in ’06 by CBS and Warner Bros., and is the largest producer of episodic series on television.  The shows will be available to watch via the Netflix streaming dashboard beginning on October 15, 2011; with the previous seasons of Supernatural and 90210 are set to begin in January. To include, all of the CW broadcast season to premiere the fall of 2012.

Source: The Hollywood Reporter, The New York Times

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Sandy Hoffman

  • Anonymous

    I think that this is a new way for Netflix to earn money and for Warner brothers they will make over $1 million dollars what is the bad part about that cant wait. People may say that that is a bad idea but it turns out that if you ever wanted to watch something than you couldn’t take it this way, you go on Netflix but they don’t have The Vampire Diaries now what do you do cant you wait till Thursday but wait you’v missed the last lets say 5 episodes now what will you do you wont understand anything, now would you want that to happen to you? think about it, you want something, well i guess that sucks cause your not getting it.

  • I wish HBO would change their atitude about Netflix so Boardwalk Empire was available like The Vampire Diaries will be now.

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