A movie trailer TV spot for The Fighter – more like The Fighter Movie Trailer 2 – was aired during the season 3 finale of AMC‘s Mad Men. This movie trailer or trailer-style piece, is full of new footage for the film, showcasing more of the emotional aspects of the film in a 2011 Oscar bid.
In an idea worthy of Don Draper himself, Paramount is debuting a special “trailer-style” piece for their December 10 Oscar contender, The Fighter, that has been created specifically for tonight’s season finale of Mad Men. This promotional gambit was first tried by Paramount on last season’s Mad Men finale for their major 2009 contender, Up In The Air. That’s because Mad Men is a hot TV ticket, and usually an Emmy contender in its own right, and sure to draw a large contingent of movie awards voters. In fact, one of Mad Men’s consultants has been Frank Pierson, former President of the Academy Of Motion Pictures Arts & Sciences. The official reason for the spot, according to a Par spokesperson, is that the audience for the show is “high end, smart, savvy – the ultimate tastemakers – and we think the show is an ideal place to showcase a special piece on the film”
The Fighter (2010) is directed by David O. Russell and stars Mark Wahlberg, Christian Bale, Melissa Leo, and Amy Adams. The Fighter (2010)’s plot synopsis: “It’s a true story of two incredibly gifted boxers who were half brothers. The one, Dicky Ecklund, who fought Sugar Ray Leonard at a very young age, when he was twenty-one, was an incredible natural talent. He lived a very hard life. Then he came to train his brother, Irish Mickey Ward, to the world title.” Check out the movie trailer TV spot below. The Fighter opens on December 10, 2010.