Warner Bros and 42 Entertainment are being extremely creative and shrewd in their marketing campaign for The Dark Knight. Let’s face it, advertising on the Internet is far more cost effective than advertising on television. The Dark Knight opens on July 18, 2008.
About the author
A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions.