On February 20, 2013. I found myself at the beginning of an advertising business deal gone bad with Reelkandi.tv‘s CEO Andrew “Andi” Super. The advertising deal in question was to host Reelkandi’s video player on FilmBook for thirty days for a flat rate fee. If you are a regular reader and/or subscriber of FilmBook, you know that I have previously dealt with an organization of dubious business practices.
This was no deception perpetrated by a underhanded website hosting company. With Reelkandi.tv, it was something of a whole different order. This was magic. This was duplicity performed by Reelkandi.tv’s acolyte magician. I was this magic act’s sole audience and the one it was performed on. This was and is a flimflam you never want to be privy to but during this editorial you must. You do not want this trick performed on you in any way, shape, or form.
What was the magic trick? We’ll get to that.
First though, you need to be made aware of the fact that every great magic trick consists of three parts: The Pledge, The Turn, and The Prestige.
The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back. That’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.
During the discourse of this editorial you will learn how Andi Super performed all three on me and FilmBook through a simple flat rate advertising contract to host Reelkandi.tv’s video player on FilmBook.
You will see the business practices that should have been performed (observed) and the business practices that FilmBook now follows because of Andrew Super’s legerdemain.
This is a scary, cautionary tale so be warned, it is not for the squeamish or the faint of heart. You have to pay attention as with any great magic trick. I didn’t. That is one of the reasons why I was fooled. This is an educational opus. You will learn many things about business and business ethics by its conclusion.
You will also learn something about sleight of hand but then you already knew that, didn’t you?
Future segments of: Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks:
Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks Pt1 – Introduction
Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks Pt2 – The Pledge
Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks Pt3 – The Turn
Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks Pt4 – The Prestige
Reelkandi.tv’s CEO is a Magician: Beware of Falling for his Tricks Pt5 – The Trick’s Legacy
Next week part two of this editorial will be published. Until then, a question:
- Do you host another company’s product ad on your website for a fee?