TV Network 2014 Upfronts Schedule. The schedule, the cities they will be held in, and the dates for 2014 Upfronts have been released for the North American television industry. The TV networks taking part in these upfronts are NBC, Fox, Univision, ABC, CBS, and The CW.
The 2014 Upfronts schedule:
May 12, 2014 NBC New York Morning
May 12, 2014 FOX New York Afternoon
May 13, 2014 Univision New York Morning
May 13, 2014 ABC New York Afternoon
May 14, 2014 CBS New York Afternoon
May 15, 2014 The CW New York Morning
In the North American television industry, an upfront is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime “up front”, or several months before the television season begins.
In the United States, the major broadcast networks’ upfronts occur in New York City during the third week of May, the last full week of that month’s sweeps period. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be “picked up” the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall or Carnegie Hall. It is also the time when it is announced (by virtue of not being on the fall schedule) which shows are cancelled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.