Television Term of the Week

Television Term of the Week: Block Programming

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Block Programming

1. Block programming or television block is a strategy of broadcast programming and radio programmers. Block programming can simply be defined as arranging programs on radio or television so that similar programs or programs of the same sort of genre are aired one after another. The concept is to provide similar programming to keep the viewers interested in watching…Notable examples of block programming was NBC’s Thursday evening “Must See TV” lineup, which included two hours of sitcoms and one hour of ER, and Channel 4’s “T4” program which often ran sitcoms like Friends back-to-back for an hour or more. This strategy is particularly common in cable television, where reruns are assembled into similar blocks to fill several hours of generally little-watched daytime periods. A particularly long program block, especially one that does not air on a regular schedule, is known as a marathon.

Source: Wikipedia

 

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Rollo Tomasi

A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He has also created ProMovieBlogger.com and Trending Awards.com.

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