Television Term of the Week: Strip Programming

Strip Programming

1. Strip programming or stripping is a technique used for scheduling television and radio programming to ensure consistency and coherency. Television or radio programs of a particular style (such as a television series) are given a regular time slot during the week, so that it appears as a strip straight across the weekly schedule. For example, radio and television broadcasters may program a news program at rush hours every day, or at least every weekday.

Strip programming is used to deliver consistent content to targeted audiences. Broadcasters know or predict the times at which certain demographics will be listening to or watching their programs and play them at that time.

Drive time and prime time programming are classic examples of strip programming, with similar content being broadcast every day at the same time to target specific demographics.

Strip programming is sometimes criticized as making programming too predictable, and reducing diversity and uniqueness.

Source: Wikipedia