Will Ferrell And Kristen Wiig To Develop Everything Is Coming Up Profits
Get Hard‘s Will Ferrell and Ghostbusters‘ Kristen Wiig will produce a film adaptation of Everything Is Coming Up Profits: The Golden Age of Industrial Musicals.
The two actors will collaborate with the tried-and-true team of Marc Platt and Scott Wittman on the proposed movie. Platt and Wittman are recognized for their musical contributions to the Broadway version of Hairspray as well as NBC‘s Smash. Meanwhile, Dear Evan Hansen Steven Levenson is set to pen a screenplay for the film:
The book Everything is Coming Up Profits by Steve Young and Mike Murphy reveals how corporate America employed Broadway talent to take part in industrial shows from the 1950s to the 1980s to help motivate sales forces and educate employees on products. Some of those musical shows were actually recorded for posterity and the subject matter lends itself to some great humor as some of these actors had to play inanimate objects (and would fight for those roles) or get overly excited about diesel engines, bathtubs or selling tires while they dreamed of being “somebody.”
Companies that employed the talent ranged from American Standard, G.E., Exxon, J.C. Penney, Westinghouse, Coca-Cola, Phillips Petroleum, Lucite and Ford Motor Co. They would act and sing either with original songs or song parodies.
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