Distribution
1. This is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu-ray) or direct download from a provider. The film is duplicated as required and distributed to cinemas for exhibition (screening). Press kits, posters, and other advertising materials are published and the film is advertised and promoted…The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.
Source: Wikipedia