James Ponsoldt picked to helm I Want My MTV. The End of the Tour director has been tapped by A24 to also write and produce the adaptation of the book by Rob Tannenbaum and Craig Marks.
After recently finishing work on an adaptation of Dave Eggers’ novel The Circle, Ponsoldt is reuniting with A24 to make his third film for them. In addition to the aforementioned End of the Tour, Ponsoldt also directed The Spectacular Now for the company:
‘I Want My MTV’ chronicles the founding and first 10 years of the network, a golden era in both music and television where MTV became the emblem of a new generation. The network was a radical idea that no one thought would succeed; but what started as a channel showcasing videos from obscure British bands soon transformed into a cultural sensation that tapped directly into the imagination and spirit of contemporary teenagers.
The same passionate, reckless young group that built the company ushered it into a global phenomenon that deeply influenced everything from movies, music, and television to fashion, sports, and politics.
‘We’re so thrilled to be collaborating again with James Ponsoldt to bring this terrific book to the screen. With James on board, we know he’ll bring out all the passion, ingenuity, humor, and humanity that led to MTV becoming perhaps the most powerful influence on pop culture of all time,” A24 said in a statement.
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