TV Ratings for Adults 18-49 September 24, 2013. The ratings for the top 25 markets last night in primetime television for adults between 18-49 years of age have been released. Agents of S.H.I.E.L.D. ranked the highest with 4.9 (i.e. 4.9% of adults between 18-49 in the sample areas watched Agents of S.H.I.E.L.D.). The Goldbergs was Second with 3.2. Trophy Wife was Third with 2.4. Brooklyn 99 was Fourth with 2.2. Dads was Fifth with 1.7. Lucky 7 was Sixth with 1.3.
A Clark Gregg, Colbie Smulders Agents of S.H.I.E.L.D. image:
Clark Gregg Colbie Smulders Agents of Shield
On television key demographics:
The key demographic is a term in television ratings that refers to the most desirable demographic group to a given advertiser. Key demographics vary by network, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: “Young adult viewers have been TV’s target demographic for decades, because they’re thought to have less brand loyalty and more disposable income.” Most key demographic groups consist of adults who are somewhere in age between 18 and 54. For example, the key demographic for reality television is women with disposable income aged 18 to 34 whereas for the WB Television Network it is “eighteen- to thirty-four-year-old, educated, white, affluent viewers” Television programming is tailored to members of its key demographics: “Despite the increase in time-shifting to watch recorded television and shows on the Internet, the use of television as an advertising vehicle is still determined by demographic characteristics or who is watching at what time.” The subset of ratings that only includes the key demographic of 18-49 year olds is often referred to as the “key demo”.
On Agents of S.H.I.E.L.D.:
Marvel’s Agents of S.H.I.E.L.D., or simply Agents of S.H.I.E.L.D., is an American television series created for ABC by Joss Whedon, Jed Whedon and Maurissa Tancharoen, based on the Marvel Comics organization S.H.I.E.L.D. (Strategic Homeland Intervention, Enforcement and Logistics Division). The series is produced by ABC Studios, Marvel Television, and Mutant Enemy and is set in the Marvel Cinematic Universe, sharing continuity with the films in that franchise. Agents of S.H.I.E.L.D. revolves around the character of Phil Coulson, with Clark Gregg reprising the role.
A pilot, written by Joss Whedon, Jed Whedon and Maurissa Tancharoen, and directed by Joss Whedon, was given the green light in late 2012 and filmed in early 2013.
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