Taylor Swift Movie Causes Other Films to Move Release Dates Around
Taylor Swift’s The Eras Tour: Concert Film has created quite a lot of buzz and has already grossed $26 million in pre-sales, scaring off other movies which were releasing around the same time.
Don’t mention Cats to Taylor Swift. That 2019 movie which co-starred the actress flopped and shed hope that Swift had what it takes to be a major box-office draw. So what are Swift fans going to do to remedy the situation? Most of them will be going to see The Eras Tour: Concert Film on October 13th which will be a huge reversal of fortune for Swift in terms of her cinematic box-office receipts. With a whole month ahead of the concert film’s release date, the film is expected to do a lot more business and other movies have acted accordingly.
The Exorcist: Believer shifted its release date a week ahead of Swift’s picture. That movie definitely cramped Jason Blum’s film’s studio’s stategic move to release the horror movie on a date typically associated with horror pictures, Friday the 13th. But, Blum is definitely not as frightened as he could be and has even suggested that audiences do both films in one weekend if need be. Could the weekend be “ExorSwift” weekend as Blum so eloquently put it? Time will tell.
What Happens Later, the Meg Ryan/David Duchovny romantic comedy vehicle has also jumped ship, abandoning its October 20th release date for a safer November 3rd launching date. This will allow the “ExorSwift” vibe to cool down a bit, allowing viewers more flexibility with their movie choices which could lead them into Meg Ryan’s first picture in almost a decade.
The Eras Tour: Concert Film will chronicle Swift’s initial tour and her journey will continue throughout the world all the way until November 2024. The tickets are not cheap, though, and the concert movie coming out on the 13th will grant viewers a more affordable way to see Swift in action, singing on stage and a whole lot more.
Swift also appeared in last year’s disappointing, star-studded Amsterdam though her most successful movie to date was Garry Marshall’s Valentine Day from 2010 which featured an all-star cast that included a very peppy and likable Swift.
Don’t get too excited, though. It will take a minor miracle for The Eras Tour: Concert Film and The Exorcist: Believer to surpass Barbenheimer‘s historic box-office receipts. Though it is nice to see some movies coming out have built-in audiences, teenagers who love Swift will be in school during the week in October, making the majority of The Eras Tour: Concert Film‘s box-office glory to come from weekend screenings. They will be packed but won’t have Barbie‘s weekday grosses to inflate the total box-office numbers. The Exorcist: Believer probably has the power to do $100 million if audiences turn up in droves for “ExorSwift” but going beyond that threshold will prove to be dependent on good word of mouth for that horror film.
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