1. In film and television, a production designer or P.D is the person responsible for the overall look of a filmed event such as films, TV programs, music videos or adverts. Production designers have one of the key creative roles in the creation of motion pictures and television. Working directly with the director and producer, they must select the settings and style to visually tell the story. The term “production designer” was coined by William Cameron Menzies while he was working on the film Gone with the Wind. Previously (and often subsequently) the people with the same responsibilities were called “art directors.”
From early in pre-production, the production designer collaborates with the director and director of photography to establish the visual feel and specific aesthetic needs of the project. The production designer guides key staff in other departments such as the costume designer, the key hair and make-up stylists, the special effects director and the locations manager (among others) to establish a unified visual appearance to the film.