Studio Apologizes for Controversial Poster for X-Men: Apocalypse. X-Men: Apocalypse made headlines this week not just for it’s reviews but also for a billboard that has caused such an outcry with some people, including actress Rose McGowan for which the studio apologized for.
One of the pivotal scenes in for X-Men: Apocalypse was the showdown between Apocalypse (Oscar Isaac) and Mystique (Jennifer Lawrence) where the godly mutant chokes on her in order to draw out Charles Xavier (James McAvoy). That moment made it’s way into the streets as a billboard to market the film, but it wasn’t well liked with the public. One of the most outspoken criticisms came from actress Rose McGowan. Here’s a full statement of what she said:
There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous.
So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?
Ever since then, Fox apologized for the poster and took it down, according to EW. What do you guys think of the poster? Is McGowan right for speaking out about it, or has it gone too far?
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