Box Office

Box Office: March 17, 2008

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Dr. Seuss, a family house-hold name, propelled the children’s movie Dr. Seuss’s Horton Hears a Who to the number one spot this weekend with $45.1 Million. All hail The Seuss and the power of children’s films on the Box Office. Last weeks’ number one film, 10,000 BC, dropped 54.2% of its audience (I really didn’t see that coming) from last week while earning $16.4 Million. The generic film with a hot chick (Amber Heard) thrown in, Never Back Down, premiered in third place with $8.6 Million. Since the film only cost $20 Million to make (this doesn’t include marketing costs) it should make back most of its budget before its theater run ends. College Road Trip was number four with $7.8 Million and dropped $42.0% of its audience. Vantage Point made another $5.3 Million showing in 402 less theaters than last week for the number five spot and dropped 26.6% of its audience. Number six was The Bank Job with $4.9 Million. The last major premiere of the week, Doomsday, opened in seventh place with $4.7 Million. This is a surprise. I thought Doomsday would at least have premiered in the top five before dropping like a rock. Oh well. Semi-Pro was number eight with $3 Million; The Other Boleyn Girl was number nine with $2.9 Million and The Spiderwick Chronicles rounded out the top ten with a take of $2.39 Million this weekend. And let’s not forget Juno which took in another $1.2 Million for a total of $139.8 Million. One or two more weeks and the indie film that cost $6.5 Million will have made $140 Million domestically.

Source: Box Office Mojo

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About the author

Rollo Tomasi

A Political Science and MBA grad who started FilmBook during an eCommerce B-School course in 2008. Cinema and TV addict. Former writer at Empire Movies, Blogcritics, and Alternative Film Guide. In addition to writing for FilmBook, he also edits the copy published on the website, manages its writing staff, manages the back-end operations, site finances, its social network accounts, and works with publicists, actors, and companies on press coverage and promotions. He has also created ProMovieBlogger.com and Trending Awards.com.

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