Box Office – July 7-July 9, 2023: INSIDIOUS: THE RED DOOR Beats INDIANA JONES AND THE DIAL OF DESTINY in INDY 5’s 2nd Week of Release

Box Office July 7-July 9, 2023

The theatrical movie box office results for July 7, 2023 through July 9, 2023 have been released.

The Box Office

Insidious: The Red Door premiered in the Number One spot at the United States box office over the weekend with $32.6 Million so far. Quite a surprise, considering what film premiered last weekend.

Indiana Jones and the Dial of Destiny was Second at the United States box office over the weekend with $26.5 Million (a 56% drop from last weekend) for $121.5 Million so far. Worldwide, the film has made over $247.9 Million.

It’s official. Indiana Jones and the Dial of Destiny is a box office bomb. A horror sequel has beaten Indy 5 in its second week of release. Not only that, Indiana Jones 5 lost 56% of its audience from the previous week, more than half.

First the Disney execs tried to blame the poor box office on poor marketing. Then when Sound of Freedom started beating Indy 5 per theater, the media blamed people buying tickets for strangers (what?). Now what are they going to say? How about this: Indiana Jones and the Dial of Destiny lost to a horror film in its second week of release because the film is worst than Indiana Jones and the Kingdom of the Crystal Skull and that film (Crystal Skull) was terrible (I used a different word in 2008).

Sound of Freedom premiered in Third Place at the United States box office over the weekend with $18.2 Million so far.

Elemental was Fourth at the United States box office over the weekend with $9.6 Million (a 21% drop from last weekend) for $109.1 Million so far. Worldwide, the film has made over $251.8 Million.

Spider-Man: Across the Spider-Verse was Fifth at the United States box office over the weekend with $8 Million (a 33% drop from last weekend) for $357.6 Million so far. Worldwide, the film has made over $642.2 Million.

These films: Joy Ride, No Hard Feelings, Transformers: Rise of the Beasts, The Little Mermaid, and Ruby Gillman Teenage Kraken rounded out the top ten respectively.

Movies That Opened This Weekend

The films in the Top Ten that opened this weekend at the box office:

Insidious: The Red Door is a 2023 American supernatural horror film directed by Patrick Wilson (in his directorial debut) from a screenplay by Scott Teems based on a story by Leigh Whannell and Teems. It is a direct sequel to Insidious: Chapter 2 (2013), and the fifth installment in the Insidious franchise. Original director James Wan serves as a producer, as does Jason Blum through his Blumhouse Productions banner. Patrick Wilson, Rose Byrne, Ty Simpkins, Andrew Astor, Steve Coulter, Whannell, Angus Sampson, and Lin Shaye reprise their roles from previous films; Hiam Abbass and Sinclair Daniel also join the cast.

Sound of Freedom is a 2023 American action film directed and co-written by Alejandro Monteverde, and stars Jim Caviezel, Mira Sorvino, and Bill Camp. Caviezel plays Tim Ballard, a former government agent who embarks on a mission to rescue children from sex traffickers in Colombia.[3] It is produced by Eduardo Verastegui, who also plays a role in the film.

Joy Ride is a 2023 American comedy film directed by Adele Lim, in her feature directorial debut, and written by Cherry Chevapravatdumrong and Teresa Hsiao, from a story by Lim, Chevapravatdumrong, and Hsiao. The film stars Ashley Park, Sherry Cola, Stephanie Hsu, and Sabrina Wu, with Ronny Chieng, Meredith Hagner, David Denman, Annie Mumolo, Timothy Simons, and Daniel Dae Kim appearing in supporting roles.

Next Week’s Films

Next week sees the release of Mission: Impossible Dead Reckoning Part One. Find my predictions on this releases in the weekly The Bottom Line column. A preview: Mission: Impossible Dead Reckoning Part One will be Number One at the box office.

The History of Box Office (and Profit Measurement)

“A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket.

By extension, the term is frequently used, especially in the context of the film industry, as a metonym for the amount of business a particular production, such as a film or theatre show, receives. The term is also used to refer to a ticket office at an arena or a stadium.

Box office business can be measured in the terms of the number of tickets sold or the amount of money raised by ticket sales (revenue). The projection and analysis of these earnings is greatly important for the creative industries and often a source of interest for fans. This is predominant in the Hollywood movie industry.

To determine if a movie made a profit, it is not correct to directly compare the box office gross with the production budget, because the movie theater keeps nearly half of the gross on average. The split varies from movie to movie, and the percentage for the distributor is generally higher in early weeks.

Usually the distributor gets a percentage of the revenue after first deducting a “house allowance” or “house nut”. It is also common that the distributor gets either a percentage of the gross revenue, or a higher percentage of the revenue after deducting the nut, whichever is larger. The distributor’s share of the box office gross is often referred to as the “distributor rentals”, especially for box office reporting of older films.”

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