Box Office – April 21-23, 2023: THE SUPER MARIO BROS. MOVIE, EVIL DEAD RISE, THE COVENANT, & More

Box Office April 21-23, 2023

The theatrical movie box office results for April 21, 2023 through April 23, 2023 have been released.

The Box Office

The Super Mario Bros. Movie was the Number One film at the United States box office over the weekend for the third week in a row with $58.2 Million (a 37% drop from last weekend) for $434.3 Million so far. Worldwide, the film has made over $876.4 Million.

Evil Dead Rise premiered in Second Place at the box office with $23.5 Million so far.

Guy Ritchie’s The Covenant premiered in Third Place at the box office with $6.2 Million so far.

John Wick: Chapter 4 was Fourth at the box office with $7.9 Million (a 29% drop from last weekend) for $168.8 Million so far. Worldwide, the film has made over $358.4 Million.

AIR was Fifth at the United States box office with $5.5 Million.

These films: Dungeons & Dragons: Honor Among Thieves, The Pope’s Exorcist, Renfield, Beau is Afraid, and Suzume rounded out the top ten respectively.

Movies That Opened This Weekend

The films in the Top Ten that opened this weekend at the box office:

Evil Dead Rise is a 2023 American supernatural horror film written and directed by Lee Cronin. It is the fifth installment of the Evil Dead film series. The film stars Lily Sullivan and Alyssa Sutherland as two estranged sisters trying to survive and save their family from demonic creatures. Morgan Davies, Gabrielle Echols, and Nell Fisher (in her film debut) appear in supporting roles.

The film’s development was preceded by scrapped plans for direct sequels to Evil Dead (2013) and Army of Darkness (1992), and a fourth season of Ash vs Evil Dead (2015–2018). By October 2019, Sam Raimi announced that a new film was in development, with Rob Tapert producing, Raimi and Bruce Campbell executive producing, and Cronin writing and directing the project. New Line Cinema (the first film’s distributor) was announced as a production company involved. Principal photography took place in New Zealand from June to October 2021. The film was originally set to premiere on the streaming service HBO Max, but distributor Warner Bros. Pictures eventually opted to release the film theatrically first after positive test screenings.

Guy Ritchie’s The Covenant (or simply, The Covenant) is a 2023 American action thriller film co-written, produced and directed by Guy Ritchie. The film stars Jake Gyllenhaal and Dar Salim. Its plot follows a former U.S. Army sergeant and Afghanistan War veteran, John Kinley, who returns to the country to rescue the interpreter who once saved his life from the Taliban.

Next Week’s Films

Next week sees the release of: Polite Society, Sisu, Big George Foreman, and a plethora of other films. Find my predictions on these releases in the weekly The Bottom Line column. A preview: The Super Mario Bros. Movie will be Number One at the box office for the fourth week in a row.

The History of Box Office (and Profit Measurement)

“A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket.

By extension, the term is frequently used, especially in the context of the film industry, as a metonym for the amount of business a particular production, such as a film or theatre show, receives. The term is also used to refer to a ticket office at an arena or a stadium.

Box office business can be measured in the terms of the number of tickets sold or the amount of money raised by ticket sales (revenue). The projection and analysis of these earnings is greatly important for the creative industries and often a source of interest for fans. This is predominant in the Hollywood movie industry.

To determine if a movie made a profit, it is not correct to directly compare the box office gross with the production budget, because the movie theater keeps nearly half of the gross on average. The split varies from movie to movie, and the percentage for the distributor is generally higher in early weeks.

Usually the distributor gets a percentage of the revenue after first deducting a “house allowance” or “house nut”. It is also common that the distributor gets either a percentage of the gross revenue, or a higher percentage of the revenue after deducting the nut, whichever is larger. The distributor’s share of the box office gross is often referred to as the “distributor rentals”, especially for box office reporting of older films.”

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